4 Fixes For Less Than $100 That Could Totally Revamp Your Bottom Line

By on December 5, 2014

small business bottom line

Small business owners have to be consistently vigilant about the bottom line to stay successful. You know all too well the balancing act of “what do we need” vs. “what can we afford” that takes place with every decision you must make for your business. While there are certainly some essential pieces to your small business’s overall success, you may be surprised how affordably you can access the resources you want to suit the needs of your business.

If you are looking to add more staff, departments or other costly resources to your small business payroll or monthly expenses, read this list first to see where you might be able to get started for less than $100 or scale back your current spending to save some cash.

Here are four simple small business fixes that will cost you less than $100 and can save you both time and money to revamp your bottom line.

1. Social Media

Every small business needs a social media presence, however not every small business needs to be on every social media outlet. To maximize your monthly marketing or staffing budget (in both time and money) take real stock of where your social media efforts should be focused. Is Pinterest appropriate for your business? Do you ever Tweet or find that it would help drive engagement and brand loyalty? Do a realistic assessment of what social media outlets you really needs to be on for the benefit of your customers and brand relevance in the market.

If you don’t have time to manage your social media accounts yourself, or aren’t able to post and monitor consistently, you can always look at hiring an agency to outsource your social media. There are site, like $99Social, which for only $99/month will monitor your social media, accounts for you. Regardless of who you choose to handle your social media, you’ll still want to check in on it from time to time to ensure your vendor is accurately monitoring your specific social media sites to your business needs.

2. Content Marketing

Content marketing is a quickly emerging field of marketing that includes creating content, written or designed, that is of great value for your audience and isn’t specifically selling them something to attract attention and create credibility and trust with your current clients and prospects. Popular forms of content marketing include e-books, infographics and video. However, all that content takes time to write, plan, research and execute so if you don’t have a staff writer, staff graphic designer and researcher to execute this part of your marketing plan, it can get expensive. It doesn’t have to though, if you know the right places to go to help you with these projects.

a) Writing & Research

If you don’t have the staff or the time to write and research articles for blog posts, content editorial pieces or even for the research to do an infographic, you can look to content creation sites like Textbroker and hire the writing out. You set the budget and word count and skill level, then get the writing you need for a great price.

b) Designer

You’ll need a designer to get a great infographic made for content marketing, or even to create beautiful visuals for branded blog posts or photos. Check out sites with freelance graphic designers like Fiverr that offer cost breakdowns for their offerings (all in increments of $5) as well as portfolios of work and recommendations and ratings from past clients.

c) Release Strategy

Hiring out a release strategist might be beyond your expense comfort level as a small business, so take the time to really think through how you want to release your content before you just put it up online. What big tent pole events, sales or objectives is your business trying to achieve? How can this content drive toward meeting those objectives? What will your content link to? How can it be shared? Put the time and due diligence into a well thought out plan so your content doesn’t just fall flat.

4. Press Releases & PR

If you need press for your business but aren’t sure that an agency is something you can afford at this point, you can always try to bootstrap this process and outsource what you need to get some press. This can be a great tactic even if you have a PR agency to help you get supplemental coverage and eyes on your business.

a) Writing

Again, if you don’t have time to write your own pieces, hire a writer through sites like Textbroker, Fiverr or even eLance depending on the level of expertise your writing needs, and use that as a thought leadership piece to release from your business or yourself. It will help position you as an expert in your field.

b) Subscription

A great way to push your thought leadership and editorial content pieces out for better coverage, that doesn’t include your press agency, are content sharing sites. These are relatively new and for a cost, you can set a budget or purchase a package and the site will help share your content through their network. Look at sites like rebelmouse and outbrain to leverage your content further.

c) Releases Across the Wire

If you don’t have a press agency, you can write and release your own press releases across the newswire for relatively inexpensively. For examples, sites like PR Newswire offer annual subscriptions starting at less than $20/month ($195/annually). Membership packages vary so you’re sure to find a plan that works for your small business.

5. Professional Photography

Outdated photographs on your website, marketing materials and of you and your staff seriously date your business. You should be updating your photography every year to two years to keep from looking outdated and irrelevant to new prospects visiting your website or seeing your marketing materials for the first time. It’s understandable that photography can be a big expense, which may be why you’re still using that headshot from ten years ago. However, there are more affordable picture and photography options than you may know.

a) Stock photography

Check out sites like Shutterstock and iStock that offer all the stock photography you might need for affordable download packages by use. They also offer monthly download packages but the cost is significantly higher and unless you need 20 to 25 images a day, don’t make sense financially for most small business owners.

b) Professional Photography

You might think professional headshots or photography are out of your budget, but there are some great photography sites that offer local photogs at affordable pre-priced package rates. Check outs sites like Togally.com, which can offer you photography, packages for any situation: events, conferences, headshots or products.

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Matthew Toren

About Matthew Toren

Matthew Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Adam, of Kidpreneurs and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right .