Hamish Jolly: A Shark Deterrent Wetsuit (and it’s not what you think)

By on May 30, 2014

Could using science to understand and innovate be the new way we translate instead of invent breakthroughs?

Editors Note: You may be wondering what a shark deterrent wetsuit has to do with running your small business, but we think you’d be surprised by what is really at the heart of this TED talk by Hamish Jolly. Using science to translate the natural world into product revolutions just may be the smartest thing you could do. How could studying your natural environment lead to the next revolutionary advancement in your market’s product or services offering? Don’t you think the surfing industry would be highly interested in producing shark deterrent wetsuits that are based on scientific innovation as simple as banding? Certainly surfers would be lining up to buy a proven product like that!

Listen to this brief TED talk and discover why, as Hamish says, “this idea of science as a tool for translation rather than invention is one that we can apply much more widely in the pursuit of innovation. After all, did the Wright brothers discover manned flight, or did they observe the biological fact of flight and translate that mechanically, replicate it in a way that humans could use?”

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Adam Toren

About Adam Toren

Adam Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Matthew. Adam is co-author of the newly released book: Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.